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Study Details

UBelong

A Smart Career Path Recommendation Tool

Role: Project Lead, UI/UX Designer, Front-end Developer

The Problem

Students at the University of Batangas were relying on generic career guidance systems that did not capture individual interests, strengths, or goals. The goal was to create a more personal, data-informed, and supportive recommendation tool.

Objectives

  • Analyze AI, machine learning, text-to-speech, database systems, and data analytics to create a comprehensive recommendation platform.
  • Develop personalized program matching through validated questionnaires, academic insights, and faculty information profiles.
  • Reduce program shifting by improving early academic decision-making and satisfaction.
  • Evaluate the system using ISO/IEC 25010 standards across functionality, usability, reliability, efficiency, maintainability, and compatibility.

Concept & Process

I designed the BELONG framework, which categorized students into six personality types — Builder, Explorer, Leader, Organizer, Nurturer, and Generator — and used validated assessments across interest, strength, and career goal. This grounded the experience in personal insight instead of generic recommendations. I planned the development using the Agile methodology to guide the project from planning and requirements analysis through design, coding, testing, deployment, and maintenance.

System Architecture

I mapped system journeys with flowcharts, context diagrams, and top-down data-flow diagrams, then created low-fidelity and high-fidelity wireframes for the landing page and questionnaire interface using a cosmic design theme inspired by the human mind.

Results & Testing

The recommendation interface presented each student with their top three program matches, supported by AI-generated explanations and a validation accuracy of 89.78%. Students reported greater confidence in their decision-making and reduced anxiety when selecting a path.

Overall Rating

3.63/5.00

Usability

3.89/5

Reliability

3.76/5

Functionality

3.74/5